right now, your copy is either making or costing you money.

Your website, your email campaigns, landing pages, buttons – the words you're using may appear to be free, but if they're not masterfully chosen, they're actually pretty costly.

I'm John. I'm a writer who does marketing.

(Not to be confused with marketers who do writing, as that's how you wind up with the self-absorbed mess many companies find themselves in.)

I've seen thousands of websites. Written and executed hundreds of email campaigns. I've spoken in front of hundreds, and even thousands, of marketers on the topic of copy and conversions.

The common takeaway? Conversions are hard work, and so is writing.

Below are just some of the ways I'm helping companies increase conversions with compelling web copy.